Sport Factory Blog

You have to use a great deal of caution when hearing a manufacturer tout the aerodynamics of their product.  Reducing drag is a complex problem in that there are a variety of factors that affect … read more

Even a 1% drop in body weight due to dehydration can significantly affect endurance.  As blood plasma volume drops the body has to work harder to circulate a more limited amount of fluid meaning … read more

SRAM has released a flurry of new technologies in the last few years, most notably the DUB bottom bracket and AXS electronic groupo in 2019, eating into Shimano's market share of high end component sa … read more

by Matt Russ (more on bike fitting services at The Sport Factory)for Inside Triathlon magazineA competition grade bicycle is not cheap. Once fully outfitted you will have probably spent thousands of … read more

I once received an email from an athlete asking if it was “normal” to break up with her boyfriend in the week prior to her race.  Although this is not indicative of a particularly strong relati … read more