Sport Factory Blog

One of the more common questions I am asked is what is the "fastest" wheel depth for carbon wheels.  The simple answer is that there is not one; only a depth that is fastest in the right conditio … read more

Nothing motivates like progress. Nothing inspires like accomplishment. And nothing validates like success. I have witnessed these things countless times in over two decades of coaching amateur to p … read more

The average cyclist does not have an unlimited budget when it comes to upgrades and a common question is where is the "best" place to put limited dollars.  One of the first things to consider is … read more

The aerobar or aero position was not designed for comfort, is was designed to reduce drag which it does a great job of.  But it is by no means natural to the human body and many people have a har … read more

The customer came in for a fitting on a brand new bike they had just purchased through a third party website, instead of through their local dealer.  I was a bit suspicious of their purchase from … read more