Sport Factory Blog

I once heard an athlete aptly refer to their race day anxiety as "race brain."  The stress of race day is not just the race itself but all the logistics of getting to the starting line.  Thi … read more

I recently witnessed this near calamitous incident between motorist and cyclists; and a lot can be learned from it.  I was driving home behind one of the local group rides.  The riders were … read more

One of the more common questions I am asked is what is the "fastest" wheel depth for carbon wheels.  The simple answer is that there is not one; only a depth that is fastest in the right conditio … read more

Nothing motivates like progress. Nothing inspires like accomplishment. And nothing validates like success. I have witnessed these things countless times in over two decades of coaching amateur to p … read more

The average cyclist does not have an unlimited budget when it comes to upgrades and a common question is where is the "best" place to put limited dollars.  One of the first things to consider is … read more