Sport Factory Blog

Ask a newbie athlete what their long term athletic goals are and you will likely get a puzzled look. Their focus is likely so short term that they cannot see much beyond completing their next event. … read more

Recently a friend opened up to me about her anxiety over her son being in a lacrosse “funk” and suffering from low self-esteem. My first reaction was to say, “Oh, he's just having a few bad games. … read more

You have to use a great deal of caution when hearing a manufacturer tout the aerodynamics of their product.  Reducing drag is a complex problem in that there are a variety of factors that affect … read more

Even a 1% drop in body weight due to dehydration can significantly affect endurance.  As blood plasma volume drops the body has to work harder to circulate a more limited amount of fluid meaning … read more

SRAM has released a flurry of new technologies in the last few years, most notably the DUB bottom bracket and AXS electronic groupo in 2019, eating into Shimano's market share of high end component sa … read more