Sport Factory Blog

SRAM has released a flurry of new technologies in the last few years, most notably the DUB bottom bracket and AXS electronic groupo in 2019, eating into Shimano's market share of high end component sa … read more

by Matt Russ (more on bike fitting services at The Sport Factory)for Inside Triathlon magazineA competition grade bicycle is not cheap. Once fully outfitted you will have probably spent thousands of … read more

I once received an email from an athlete asking if it was “normal” to break up with her boyfriend in the week prior to her race.  Although this is not indicative of a particularly strong relati … read more

With a two year old and another on the way we began our search for a tandem stroller.  What I discovered was that while there were plenty of tandem strollers, there were few that could accommodat … read more

In you really want to be prepared for your next race you must consider the details of the race course. Although this may seem self-evident, athletes will often stick to their usual training rou … read more