Sport Factory Blog

When cyclists think upgrade they go to carbon, everything, and nearly every bicycle part can be found in carbon fiber.  But purchasing an expensive carbon seatpost, stem, or choosing the carbon s … read more

Bicycle power meters are without a doubt the most influential training technology to come down the pipeline in decades.  Once a mythical device used by the rich and pros that spouting such terms … read more

Here you can see how the new Giro Aether with spherical MIPS technology differs from other MIPS helmets.  MIPS reduces rotational energy upon impact and the technology was traditionally embedded … read more

The most common malady I encounter in bike fitting is knee pain, and the first place I address this is at the foot/pedal interface.  There are five components to adjustment at the foot/pedal inte … read more

If you play heed to the Kona count, Zipp and Enve wheels have been #1 and #2 for some time, and they don't have a lot of rivals that can keep up with their R&D budgets.  They b … read more