Sport Factory Blog

The athletes that are most hesitant to obtain a coach could often benefit the most. A common perception is that coaching is for "serious" athletes only. In actuality, anyone who wants to work toward … read more

Before the start of the Salt Lake City Marathon, it hit me how geeky we runners are. As I sat in a field doing glorified yoga exercises to make sure my hip flexors were loose and ready to go, I watc … read more

I have been asked my opinion on coconut oils more than anything else in the recent past. I guess the population has gone cuckoo about coconuts. The only fact that stayed clear to me about coconut oi … read more

There is one type of bicycle that is extremely hard to fit-- a bicycle that is the wrong size for the athlete. I sometimes have cyclists coming from out of state for a bike fitting- I like to do my … read more

Acai berries have been categorized by many marketers as a “superfood.” A superfood is a term sometimes used to describe food with high phytonutrient content that would offer health benefits as a res … read more