Sport Factory Blog

Becoming a "certified" coach has a very low barrier to entry.  Did you know a cyclist can become a "USA Cycling" certified coach by taking a correspondence course in a few hours?  And that U … read more

The athletes that are most hesitant to obtain a coach could often benefit the most. A common perception is that coaching is for "serious" athletes only. In actuality, anyone who wants to work toward … read more

Before the start of the Salt Lake City Marathon, it hit me how geeky we runners are. As I sat in a field doing glorified yoga exercises to make sure my hip flexors were loose and ready to go, I watc … read more

I have been asked my opinion on coconut oils more than anything else in the recent past. I guess the population has gone cuckoo about coconuts. The only fact that stayed clear to me about coconut oi … read more

Acai berries have been categorized by many marketers as a “superfood.” A superfood is a term sometimes used to describe food with high phytonutrient content that would offer health benefits as a res … read more