Sport Factory Blog

We have all heard the phrase adapt and overcome but when faced with a situation that challenges us it takes skill, practice, and discipline to implement this strategy. To adapt requires flexibility; … read more

I live in Atlanta, arguably the worst city in the country to ride a bicycle. Planning (or lack of) Atlanta's explosive growth has rarely considered the cyclist. Roadside commuter bike paths are few … read more

One of the myths and misconceptions I often find myself dispelling is that a triathlon bike is faster because it is more aerodynamic than other bikes.  The aerodynamic drag of any bike is small w … read more

By Coach Matt RussAthletes often contemplate what the “right” or “correct” pace should be for a particular multisport distance. Designing and implementing a race pacing strategy can be challenging a … read more

by Coach Matt RussI recently had an athlete ask me if he could load his body with water prior to an event just as someone would load carbohydrate. The answer to this question is no and yes. Your bod … read more