Sport Factory Blog

Is there something missing in your ‘mental toolbox’?Racing season has sprung upon us, and you may be arriving at races thinking, “Geez, I am not ready for this,” or “Man, I wish I had trained more,” … read more

The ease of coaching a beginner or deconditioned athlete is that they will see amazing increases in fitness in a relatively short period of time. I recall an athlete I guided from ground zero, to ru … read more

By Coach Matt Russ for USA Triathlon Multisport ZoneAthletes commonly question whether participation in one sport or activity will enhance performance in another. As with most training related ques … read more

To win at any sport takes a combination of natural ability and mental skill sets. Both of these charactoristics must be developed and honed. Even if you are not physically capable of becoming a cham … read more

Runners are an interesting breed. It’s obvious that the number one goal in most sports is to do something (to win, to get stronger, to pass more), but the top goal for many a runner is to not do som … read more