Sport Factory Blog

Unlike a sprint or Olympic distance triathlon you must be comfortable on the bike to race an Ironman or your performance is significantly degraded.  Small discomforts that are tolerable over shor … read more

By Matt RussI have the privilege of working with motivated athletes of all levels, and most exhibit a very high degree of self discipline.  Contrary to perception it is not hard to push these ath … read more

By Coach Matt RussGreat parents do not necessarily make great coaches for their children. Coaching requires a certain level of objectivity, even detachment, that a parent will generally not possess … read more

For USAT Performance Coaching NewsletterBy Coach Matt RussThe most difficult training plan to design is one that addresses multiple and diverse events in a single season. For example: an athlete may w … read more

Propelling yourself on a bicycle is a relatively simple process. You may either pedal with greater force, more pedal velocity, or both to achieve greater speed. In order to accomplish this you must … read more