Sport Factory Blog

There is nothing like a brand new bike, and the junior athlete I was fitting on her's was extremely proud of it.  Her mother was even more excited about the amazing deal she got.  But when … read more

What happens when your hard work as an athlete stops paying off…? Each and every endurance athlete has limited potential to achieve their peak performance, and an even more limited amount of ti … read more

Components utilizing ceramic bearings are often significantly more expensive than those utilizing alloy bearings.  So is the upgrade worth it?  Is it all hype?  Can they really make you … read more

Cyclists that are brand new to triathlon or time trialing and the "aero" position often find it uncomfortable.  But with up to 60% of aerodynamic drag coming off the torso alone some initial dis … read more

Before you begin your training for the day you should ask yourself one question, "what will be the specific purpose of this workout and what do you want to accomplish?" If you do not know the answer, … read more