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Ceramicspeed Addresses the Minutiae of Speed(Post)
When cyclists think upgrade they go to carbon, everything, and nearly every bicycle part can be found in carbon fiber. But purchasing an expensive carbon seatpost, stem, or choosing the carbon ...
Trainer Tire Flat Spot Can Be Hazardous to Outdoor Riding(Post)The newer interactive smart trainers make indoor training much more attractive, to the point that many people now prefer to ride their trainer year round for safety and convenience. The only pr ...
Stages Ups The Ante With New Gen 3 Models(Post)Stages is largely responsible for bringing cycling power meters to the masses by offering an Ant+/Bluetooth crank based product under the 1k mark, then gradually reducing their prices by as much as a ...
Give Some Space on Race Week for your keyed up athlete(Post)I once received an email from an athlete asking if it was “normal” to break up with her boyfriend in the week prior to her race. Although this is not indicative of a particularly strong relat ...
When To Tape an Injury and When To Avoid Taping(Post)Thanks to Kerri Walsh, beach volleyball player during the 2006 Olympic games, Kinesio Tape found its way into the athletic world. Kinesio Tape is the original kinesiology taping method. Prior to ...
Athlete Peaking Explained- How To Hit Your Goal(Post)Imagine yourself a big game hunter that would like to add a rare animal to your trophy collection, yet you may only use a single bullet and your elusive prey appears but once per year. Success woul ...
Don't Be Fooled By The Kona Count which can be deceptive(Post)This is the time of year when I see many manufacturers touting their products as high or number one in the "Kona Count," or the highest number of "x" products used in the Ironman World Championship.& ...
Stages VS Pioneer Single Leg Power Meters(Post)There has never been a better time to buy a power meter. With some many new brands the price of a quality power meter has been driven down by intense competition. Stages was one of the fi ...
A Primer on Wheel Depth: How to Choose the Fastest Carbon Wheels(Post)One of the most common questions cyclists ask is simple: what is the fastest wheel depth for carbon wheels? The truth is, there isn’t just one answer. The fastest wheel depth depends entirely ...
How To Train Technique and Skill and Who Benefits Most(Post)Proper technique not only makes you more efficient and faster, it can prevent overuse injuries. Endurance athletes repeat motions thousands of times in a single work out. Improper knee tracking on ...
Punching Through The Glass Ceiling of Athletic Performance(Post)What happens when your hard work as an athlete stops paying off…? Each and every endurance athlete has limited potential to achieve their peak performance, and an even more limited amount of t ...
New PowerTap C1 Chainring Powermeters In Stock(Post)Our first delivery of the awaited PowerTap C1 Chainring based power meters has arrived (unfortunately most are already pre-sold)! Adding only around 150 grams the C1 chainrings bolt in s ...
Triathlon Race Tactics, yes there are tactics in triathlon(Post)For the most part, multi-sport racing requires a steady, consistent pace from start to finish. Multi-sport racing is a balance between energy conservation and expenditure. With the exception of dra ...
Triathlon Race Tactics- Balance Expenditure and Conservation(Post)For the most part, multi-sport racing requires a steady, consistent pace from start to finish. Multi-sport racing is a balance between energy conservation and expenditure. With the exception of dra ...
Kask Mojito 3 Review(Post)The Kask Mojito 3 (pronounced Mojito cubed) as the name implies is Kask's third generation of their venerable Mojito helmet. The newest iteration promises better comfort and cooling. At a ...
Athlete VO2 Max and Application Explained(Post)Sports technology, like any other, eventually trickles down to the masses. Amateur athletes now have access to some of the same testing and evaluation processes that the pros do. However, this test ...
How To Eliminate The Junk Miles From Your Training for Ironman(Post)Before you begin your training for the day you should ask yourself one question, "what will be the specific purpose of this workout and what do you want to accomplish?" If you do not know the answer, ...
Enve vs Zipp Carbon Clincher Wheels(Post)If you play heed to the Kona count, Zipp and Enve wheels have been #1 and #2 for some time, and they don't have a lot of rivals that can keep up with their R&D budgets. They ...
Where Is The Best Place To Measure Power on a Bicycle?(Post)One of the most common questions we receive from customers during the purchase process of a power meter is which system is "best." Power may be measured at the hub, crank arm, pedal, crank spid ...
Triathlon Pacing and Avoiding the Placement Pitfall(Post)by Coach Matt RussNo athlete enjoys being passed in a race. When you sense you are falling behind the natural reaction is speed up; attempting to keep pace or chase the person now in front of you.
How to Pedal More Efficiently: A Guide to Cycling Form, Pedal Stroke, and Bike Fit(Post)Propelling yourself on a bicycle is a simple concept: push the pedals harder, faster, or both to increase speed. But producing that speed efficiently is a different challenge. Power is only part of ...
What is A.R.T(Post)By Dr. Hamid Sadri- First Choice HealthcareActive Release Techniques (A.R.T.) is a new and extremely effective approach to treating soft tissue injuries and the resulting pain and is utilized b ...
How To Plan Your Triathlon Season for success(Post)This is an excellent time of year to consider what you would like to accomplish athletically in the next. As with many things, planning is the key to accomplishment for your race season.If you are ...
The Ten Commandments of Multisport Training(Post)Athletes will often recognize certain training "truths" but violate them anyways. It is important to have a list of things you hold universal and try to stick to them. Often the rules that you br ...
What Is A.R.T? Active Release Techniques (A.R.T.)(Post)Active Release Techniques (A.R.T.) is a new and extremely effective approach to treating soft tissue injuries and the resulting pain and is utilized by more than 3500 certified providers, including ...
The Point of Diminishing Returns for Athletes(Post)The ease of coaching a beginner or deconditioned athlete is that they will see amazing increases in fitness in a relatively short period of time. I recall an athlete I guided from ground zero, to r ...
Cutting Calories During a Transition Phase for Ironman(Post)The biggest drop in activity factor occurs during transition, and transition occurs directly after a peak (race) phase in most cases. This is the time to allow the body to heal and recover from the ...
Do You Even NEED A Coach?(Post)The athletes that are most hesitant to obtain a coach could often benefit the most. A common perception is that coaching is for "serious" athletes only. In actuality, anyone who wants to work towar ...
Dear Coach(Post)Dear Coach- “I recently looked at two different bicycles from the same manufacturer; one at the top of their line and one at the bottom. Both bicycles have same frame set and the main differences b ...
Are You a Wet Sponge When it Comes To Training Volume?(Post)By Coach Matt Russ for Triathlon Life MagazineWhen it comes to sleep, we know that different individuals require different amounts. Some people can get by on just fine on five hours, while the ...
A Few Facts on Fat and Power to Weight Ratio(Post)Fat is the athletes enemy correct? If you are trying to achieve a more effective power to weight ratio body fat is the ballast you want to drop, contradictory, during endurance training and events ...
Stages Raises the Bar with Gen 2 Power Meters(Post)There was not a whole lot wrong with Stages power meters. Cyclists like the ease of use, as well as simple set up and installation. Stages was the first power meter to transmit both the A ...
Beware the High Bar with Power Based Training(Post)Introducing an athlete to the process of training with power can be arduous. The devices themselves require a learning curve to set up, calibrate, and utilize. Once that is out of the way, then t ...
Fat Balance: Omega 3 VS Omega 6(Post)Everyone knows it, and most people aren't afraid to admit it, the average American diet is terrible. The over abundance of processed and sugary foods that constantly surround us create irresistible ...
IS YOUR DIET IN BALANCE? OMEGA-3 VS. OMEGA-6(Post)By: Michelle Hanson MS, RD, LDEveryone knows it, and most people aren't afraid to admit it, the average American diet is terrible. The over abundance of processed and sugary foods that constantly s ...
The Ever Shifting Paradigm of Athletic Training(Post)Human beings are creatures of habit, and it is often hard to adapt or change them. The training process is not immune to habitual responses, especially if a certain type of training has worked we ...
SRAM Shifts the Power Meter Paradigm with Rival Quarq Cranksets(Post)Quarq led the way with affordable crank based power meters and made them much more accessible to the masses. This is why they made such a juicy purchase option for SRAM, one of the biggest make ...
What Manufacturers Keep Missing About Power Meters(Post)I love my video doorbell. I won't mention the brand, but you have probably seen it advertised on TV. What I like most about it is its' simplicity and ease of use out of the box. I q ...
Daily Diet Adjustment for Athletic Performance(Post)We are all creatures of routine and our diets are no exception. Time-strapped athletes tend to gravitate towards the same foods and supplements that allow them to fuel their bodies quickly and effe ...
Why Proper Bike Sizing Matters: Avoid the #1 Mistake Cyclists Make(Post)Why Proper Bike Sizing Matters: Avoid the #1 Mistake Cyclists Make One of the most difficult problems in professional bike fitting is working with a bicycle that’s simply the wrong size for the ...
Strategizing Your Long Term Athletic Goals(Post)Ask a newbie athlete what their long term athletic goals are and you will likely get a puzzled look. Their focus is likely so short term that they cannot see much beyond completing their next event ...
How to Choose a Aerobar Extension For Your Triathlon or Time Trial(Post)Choosing the right aerobar extension can make a huge difference in your next triathlon or time trial, and it is a relatively cheap enhancement. Extensions come in a wide variety of shapes, but ...
Why Athletes Keep Breaking Records — And How Smarter Training Can Make You Faster(Post)World records continue to fall. Athletes are pushing limits once believed impossible. But are today’s athletes genetically superior? Are we evolving into a new class of superhumans? The answer ...
The Sport Factory Difference(Post)Becoming a "certified" coach has a very low barrier to entry. Did you know a cyclist can become a "USA Cycling" certified coach by taking a correspondence course in a few hours? And that ...
Is The Sport of Triathlon Dead?(Post)The future of your local triathlon may be in jeopardy. With declining numbers since 2015, Covid may just be the final nail in the coffin for some races. I recall one of our local race dir ...
Hours and Directions(Page)The Sport Factory 1210 Warsaw Road, STE 300 Roswell, GA 30076 678-388-9835. Pro Shop Hours (online orders ship 6 days per week) Monday CLOSEDTuesday-Friday 10am-6pmSaturday 10am-Noon (No ...
About Us(Page)At The Sport Factory we understand your passion, commitment, and desire to achieve. We have been working with the endurance sport population for over 20 years, servicing athletes from newbie ...
Shipping Policy(Page)FREE GROUND SHIPPING on orders over $50 (some restrictions apply) Free shipping does not apply to sale items, consignment or used items, specials, and may not be eligible for combination with other ...