Sport Factory Blog

What happens when your hard work as an athlete stops paying off? Every endurance athlete has a finite amount of potential—and a limited window of time in which to reach their peak performance. T … read more

With the rise of cycling power meters, riders now have access to more performance data than ever before. From training zones to advanced performance metrics, power data can dramatically improve struct … read more

As athletes, we are driven by a unique mix of psychological motivators that fuel ambition and keep us committed to training. Regularly re-examining why you train — and keeping those reasons fro … read more

World records continue to fall. Athletes are pushing limits once believed impossible. But are today’s athletes genetically superior? Are we evolving into a new class of superhumans? The answer … read more

The act of running although natural may be very hard on ones body.  It involves highly compressive forces many times your body weight unlike other sports such as cycling or swimming. The eccentri … read more