Sport Factory Blog

When I began coaching individual athletes almost twenty years ago, I had a relatively simplistic view of what was required to achieve peak athletic pe

World records continue to fall. Athletes are pushing limits once believed impossible. But are today’s athletes genetically superior? Are we evo

Becoming a "certified" coach has a very low barrier to entry.  Did you know a cyclist can become a "USA Cycling" certified coach by taking a corr

The athletes that are most hesitant to obtain a coach could often benefit the most. A common perception is that coaching is for "serious" athletes o