Sport Factory Blog

Have you ever wondered how athletes continue to set new world records, break through barriers thought to be impassable, and often achieve what was thought to be impossible? Are better athletes being … read more

By Coach Matt RussWhen I began coaching individual athletes almost twenty years ago, I had a somewhat simplistic perspective on what was required to achieve peak performance. I believed that with th … read more

Becoming a "certified" coach has a very low barrier to entry.  Did you know a cyclist can become a "USA Cycling" certified coach by taking a correspondence course in a few hours?  And that U … read more

The athletes that are most hesitant to obtain a coach could often benefit the most. A common perception is that coaching is for "serious" athletes only. In actuality, anyone who wants to work toward … read more