Sport Factory Blog

When I began coaching individual athletes almost twenty years ago, I had a relatively simplistic view of what was required to achieve peak athletic performance. I believed that if you put the right at … read more

World records continue to fall. Athletes are pushing limits once believed impossible. But are today’s athletes genetically superior? Are we evolving into a new class of superhumans? The answer … read more

Becoming a "certified" coach has a very low barrier to entry.  Did you know a cyclist can become a "USA Cycling" certified coach by taking a correspondence course in a few hours?  And that U … read more

The athletes that are most hesitant to obtain a coach could often benefit the most. A common perception is that coaching is for "serious" athletes only. In actuality, anyone who wants to work toward … read more