Hours and Directions


The Sport Factory is a USA Triathlon Certified Performance Center. We provide extensive athlete services that include athlete testing, bike fitting, swim instruction, recovery lounge, video analysis, speed and agility, personal training, and more. Our Pro Shop is your one stop for the products you need at the lowest prices. Come visit us!

The Sport Factory
720 Hembree Place
Roswell, GA 30076

Pro Shop Hours
Tuesday-Friday 10am-6pm
Saturday 10am-1pm

Services by appointment only. Please call 678-388-9835 or contact us to make an appointment.

Directions. The Sport Factory Performance Center is located near North Fulton Hospital. From Hembree Road turn on to Hembree Parkway (at the Fidelity Bank) and travel approximately 50 yards taking your first right onto Hembree Place. Go to the SECOND drive on the right.

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