Custom Coaching

Custom Coaching Services and Pricing


Over a dozen athletes have achieved professional status due to The Sport Factory's endurance sports coaching, and many more professionals have trusted us with their careers.  Through the years our athletes have won numerous professional and amateur races, as well as a World Champion title, six National Champion titles and many more regional titles.  The Sport Factory has had the honor of coaching top US and International ITU (draft legal) triathletes with Olympic hopes, and Head Coach Matt Russ has been named Team USA Coach.  Our expertise allows us to help you with any of your goals, like being more productive and efficient with your limited training time or unlocking your true performance potential. If you can relate to those goals or have different ones of your own, then Sport Factory's endurance sport custom coaching is for you.  At The Sport Factory, we take a holistic approach to coaching providing the athlete with a wide variety of resources beyond just a training plan.   

No Templates!  Some coaching companies use templates or pre-built training plans. All of our training plans start with a clean sheet of paper and are designed to meet your unique to your needs.  Each level of coaching represents an increase in the amount of interaction, data analysis, and ongoing adaptation and adjustment of your training plan by your coach. All plans are completely custom made to your specific needs, goals, and lifestyle.  All plan levels include a Training Peaks premium membership, free Team SF membership, free member access to our Recovery Lounge and use of The Sport Factory Performance Center.  Meet our coaches.

Our first step is to get some background information on you. Simply click the "let's get started" button under the plan level that best suits your needs.  There is no financial obligation to fill out our start-up kit. 


Consulting Services:  We are available by the hour for consultation.  With over two decades of experience and perspective, which includes working with numerous professional athletes, we can help you find the answers you are looking for.  Consultation rate is $75 per hour for the initial consultation and $35 per half hour follow up.  Prior to the consultation he will ask to set an agenda, and for required information and data to review.  Consultations may be conducted by phone or in person.  Sample agendas include: race day pacing and nutrition strategy, post-race review, season/annual planning and race selection, race tactics, strategy, and mental skills.  Simply contact us and we will set up an appointment.


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