sport factory blog

5 Best Places To Spend Your Cycling Dollars

Posted by Matt Russ on 23rd May 2018

The average cyclist does not have an unlimited budget when it comes to upgrades and a common question is where is the "best" place to put limited dollars.  One of the first things to consider is … read more
Inattentiveness Even More Deadly for Cyclists

Inattentiveness Even More Deadly for Cyclists

Posted by Matt Russ on 21st May 2018

I recently witnessed this near calamitous incident between motorist and cyclists; and a lot can be learned from it.  I was driving home behind one of the local group rides.  The riders were … read more
A Primer on Bicycle Wheel Depth

A Primer on Bicycle Wheel Depth

Posted by Matt Russ on 18th May 2018

One of the more common questions I am asked is what is the "fastest" wheel depth for carbon wheels.  The simple answer is that there is not one; only a depth that is fastest in the right conditio … read more
Beware The Validation Trap

Beware The Validation Trap

Posted by Matt Russ on 17th May 2018

Nothing motivates like progress.  Nothing inspires like accomplishment.  And nothing validates like success.  I have witnessed these things countless times in over two decades of coachi … read more
How To Increase Comfort in the Aerobars

How To Increase Comfort in the Aerobars

Posted by Matt Russ on 2nd May 2018

The aerobar or aero position was not designed for comfort, is was designed to reduce drag which it does a great job of.  But it is by no means natural to the human body and many people have a har … read more